The trade association representing the entire heat pump sector

Charlotte is a dynamic and results-driven leader with over a decade of experience in public affairs, policy development, and strategic leadership. She has successfully guided HPA UK through a transformative period of growth, leading a complex three-way merger to establish HPA UK as a unified and influential voice within the heat pump sector. Under her leadership, membership and turnover increased by over 300%, alongside the expansion of a high-performing team and the delivery of a clear, ambitious organisational strategy. Charlotte is highly regarded for her ability to influence at the highest levels, representing the sector on ministerial and government advisory groups. Her expertise spans stakeholder engagement, campaign delivery, and cross-sector collaboration, consistently driving outcomes that support industry growth and the transition to Net Zero.

Olivia leads HPA UK’s policy and strategic communications efforts with experience in public affairs and policy work. Prior to joining HPA UK, she was Public Affairs Advisor to the NAPIT Group, focusing on policy related to electrical safety, competency, and standards. Her extensive background also includes leading policy initiatives for the Association for Consultancy and Engineering in the UK Devolved Nations, where she spearheaded workstreams on decarbonising the built environment and transport. Olivia holds a Master’s degree in Politics and Contemporary History from the University of Nottingham, providing her with a strong foundation for her role in shaping and communicating HPA UK’s policy directions.

A chartered mechanical engineer, Laura has worked in the energy industry for over 20 years. She is a founding director of Hillside Infinitas Ltd, which develops large-scale decarbonisation projects with heat pumps at their heart. As co-chair of HPA UK, Laura is a vocal advocate for heat pumps at national and local levels on their importance in delivering heat decarbonisation and energy security.

Mark has over 40 years experience in the European heating industry and has worked in roles across the UK, Ireland, Belgium, Netherlands, Scandinavia, Germany and Turkey. He is currently Technology and Solutions Portfolio Director at Vaillant. In his role as Chair of the HPA UK, Mark champions low carbon heating solutions and the heat pump sector’s interests actively engaging with Government and policymakers on the methods to reach net zero by 2050.